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Interactive
I-Voice: I-Voice, 1
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Mars Chocolate has brought the SNICKERS® “You’re Not You When You’re Hungry” campaign to life in another new and innovative way by creating i-Voice, a bespoke voice search service that demonstrates what happens when a voice search engine is off its game. i-Voice, which launches this week, is based on the mobile voice-activated personal assistants we’ve all come to rely on, but with a twist; rather than providing an obedient and helpful response, it is sarcastic, bored and unhelpful. From the weather and sport to twerking and couscous, i-Voice has an unhelpful and unexpected answer for everything, and it’s only when SNICKERS® is added to the mix that it returns to its normal, helpful and polite self. Working with developers, MediaMonks and AMV BBDO, SNICKERS® created the bespoke voice recognition tool, recording questions and answers for the most commonly asked questions on the Internet. i-Voice is available on desktop and mobile but comes with a warning from SNICKERS® - don’t ask it about Rockhopper Penguins.
Agency Planner:Will Whalley Related |
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