TV ad: Centraal Beheer Achmea insurance: Welcome

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Top 6: May 13th 2015

DDB & Tribal Worldwide, Amsterdam has launched, ‘Welcome’, the newest film in the popular ‘Just Call Us’ series, from Dutch insurance company Centraal Beheer Achmea, in which all doors of a modern, high-tech home are literally opened for two burglars. viewers see a pair of house-robbers not even needing to hunt for the homeowner’s valuables; they are actually presented to them. Meanwhile, the house owner is oblivious to the crime that is taking place while they are away and is shown unveiling a new state-of-the-art gadget at a product presentation – a tongue in cheek reference to the much-hyped Apple and Microsoft launches.