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Integrated
Perth Racing: Ashbeclee
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'Ashbeclee' is like TopGun except with three girls instead of two guys and there are no dogfights. Just cat fights. As branded content, TopGun worked well to increase attendance in the US Airforce and 'Ashbeclee' also worked well to increase attendance at Ascot Racecourse.Where TopGun failed and Ashbeclee triumphed was 'Ashbeclee' followed through with an integrated campaign and TopGun did not. Agency 303LOWE, Perth
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