Alcazar Gynecology Institute: Porn can save lives.

Alcazar Gynecology Institute wanted us to create awareness on the World Day Against Breast Cancer through a Print Ad targeting women. We decided to go further and created an online tutorial video for a new target for the first time ever. The Breast Self-Examination campaigns targeting women are not working, so we decided to talk to MEN.We got to know that Duncan Jones, David Bowie's son, found a lump in her girlfriend´s breast while having sex and saved her life, so our new target audience could work if they knew how to perform a Breast Exam.Agency DDB Bolivia

According to Pornhub, the biggest porn site in the world, 94.73% of men watch porn online, so we decided to upload the first fake erotic video ever to this site. When they clicked on it, they would learn through this tutorial video, how to perform a Breast Exam to their couples without even knowing it. We decided to teach them while they were not expecting it but while they were hearing.


Results:
- Millions of men learning how to perform a Breast Exam to their couples in a natural way.
- One more reason to touch their beloved ones.
- Porn sites as a new media to create awareness.