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London Pride: Made Of LondonThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Fuller's is inviting people to join its daily brewery taste test with a free pint of London Pride, thanks to a unique new social media campaign created for the British real ale brand by The Corner. Every day for two weeks, Londoners who tweet @LondonPride at midday using the hashtag #TweetAt12 will receive a code for a pint on the house, redeemable at Fullers pubs around the capital. Fuller's hosts a taste test at 12pm each day at its Chiswick brewery, with staff ensuring the quality of its London Pride ale is consistent - the campaign brings to life the lengths the brewer goes to in maintaining its high standards. The activity follows last year’s #EmptyPint campaign, which saw drinkers tweet a picture of their empty pint glasses and receive a free refill, generating 5.7 million impressions for the brand. The #TweetAt12 campaign will see two executions on 48 sheets and 6 sheets across the capital, and in press including: Timeout, The Metro and The Evening Standard. Social activity will take place across Twitter, Facebook and Instagram. Along with the redeemable code, London Pride will also send people a link to a taste test video from Fuller's head brewers, pointing out what to look for when tasting a pint of its real ale.Agency: The Corner
Founding Partner: Neil Simpson |
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