London Pride: Made Of London

Fuller's is inviting people to join its daily brewery taste test with a free pint of London Pride, thanks to a unique new social media campaign created for the British real ale brand by The Corner. Every day for two weeks, Londoners who tweet @LondonPride at midday using the hashtag #TweetAt12 will receive a code for a pint on the house, redeemable at Fullers pubs around the capital. Fuller's hosts a taste test at 12pm each day at its Chiswick brewery, with staff ensuring the quality of its London Pride ale is consistent - the campaign brings to life the lengths the brewer goes to in maintaining its high standards. The activity follows last year’s #EmptyPint campaign, which saw drinkers tweet a picture of their empty pint glasses and receive a free refill, generating 5.7 million impressions for the brand. The #TweetAt12 campaign will see two executions on 48 sheets and 6 sheets across the capital, and in press including: Timeout, The Metro and The Evening Standard. Social activity will take place across Twitter, Facebook and Instagram. Along with the redeemable code, London Pride will also send people a link to a taste test video from Fuller's head brewers, pointing out what to look for when tasting a pint of its real ale.Agency: The Corner