 |
Web Film
adidas Running: Run More
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
When you're a runner, all you want to do is #runmore.Returning to its athletic roots, adidas wishes to reinforce its reputation as a brand for all sports by becoming a champion of running culture. Based on the insight that once someone gets over the hump and running stops sucking, all they crave to do is run more, the new platform includes a dynamic and interactive destination site www.runmore.ca, positioned as a go-to hub for young urban runners looking to step-up their game. Agency: Tribal, Toronto
With one of the biggest obstacles for urban runners being finding interesting places to run, the virtual community profiles a number of ‘hidden gem’ routes from four major cities across Canada. Each route will be accompanied by Spotify playlists tailored to match the unique characteristics of the environment - from a gritty hip-hop playlist that complements graffiti alley in Toronto’s Spadina district, to a thumping Metal playlist to encourage runners to keep the pace until the very last step of Montreal’s Mount Royal staircase. Users are also invited to suggest their favourite routes and playlists to be added over time. Driving users www.runmore.ca is an emotionally charged 60-second video. The spot features the adidas flagship running shoe, Ultra Boost, which incorporates adidas’ innovative BOOST technology, which returns energy back to the runner. Much like the technology found in the shoe, the visuals tell a tale of the unique experiences that runners encounter only at night. “There’s that one stride in a runner’s life that changes everything. Where a runner goes from hating it to craving it. That’s the moment we focused on,” explains Joshua Stein, executive creative director, Tribal Worldwide – Toronto. “We tapped into the psyche of the urban runner who, despite how chaotic their schedules may be, find a way to push through these proverbial walls, because they have to run. They need to run. For Tribal, that was the emotional way in. For adidas, it was the opportunity to breakthrough."
VP of Strategy & Innovation: Dino Demopoulous Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
