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Carlsberg Hof: Probably The Best Poster For The WorldThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To launch the organic version of Carlsberg’s Hof beer in Sweden, M&C Saatchi Stockholm has debuted a revised version of the Danish beer-maker’s famous slogan.
While the original slogan reads, “Probably the best beer in the world”, the edited version (painted on outdoor posters) boldly states, “Probably the best beer FOR the world.”
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