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Breast Cancer Awareness: CASE STUDY: Breast Cream

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The World Health Organization estimates that 400,000 lives a year could be saved through the early detection and treatment of breast cancer. But 70% of New Zealand women don’t check themselves regularly. So Colenso BBDO created Breast Cream a simple moisturiser that makes checking your breasts a part of your regular beauty routine. Simply applying it helps you look and feel for any lumps or changes that could be signs of cancer.
Credits Other credits

Group Business Director - Sarah Williams

Senior Producer / Project Manager - Serena Fountain-Jones

Planning Director - Digital and Social - Neville Doyle

PR & Activation - Paul Gunn

Digital Designer - Gene Wheaton

Mac Operator - Jodi Davis, Carla Jordaan

Online Editor / Post Production - Andrew Timms, Beryl

Grading - Pete Ritchie

Music - Bigpop Studios

Partner - Alex Gage-Brown, Skinfood (Managing Director)

Chief Executive - Evangelia Henderson, The New Zealand Breast Cancer Foundation

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