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Brown-Forman's Tequila: Mexology


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The film documents a unique social experiment, whereby Brave recruited four incredibly talented artists - a duo specialised in creating artistic projections, a metal sculptor and a classically trained musician turned techno DJ. They were challenged to collaborate on the creation of an epic event, in the legendary Michigan Building, an abandoned theatre in Detroit. The artists were tasked to do this without a script, or a storyline, and within 48 hours, bringing the town’s spirited communities together. Shot in documentary style, the result is an unforgettable and beautifully orchestrated experience, transforming the derelict building into a vibrant, beautiful space - with exclusively composed music, epic projection mapping and a flame-thrower-organ.
Credits Other credits

PROJECT LEAD: Peter Booker

CRAFTED BY: UNIT9

CREATIVE PRODUCER: Michelle Craig

EDITORS: Alex Burt/Cole Paviour

GRADE BY Smoke & Mirrors

COLOURIST: Dan Moran

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