Red Lion: Red Lion Website

Toronto-based advertising agency Red Lion has launched a revamped website and the result is something that’s never really been done before. It’s not just a website, it is its own geography, a traversable digital world populated by different cities, a website experience that's analogous to urban exploration. Ultimately, Red Lion's newly created digital world is an online graphical representation of creative capitalism, the agency's recently redefined foundational mantra, which has its roots in the notion of unity between the left and right brain. Developed in-house over five months by Red Lion, the website's 3D architecture is akin to the kinds of forward-thinking design trends happening online right now. Explorable in much the same way as one navigates through Google Maps or Street View. A key differentiating factor for the website is the way it’s been optimized for mobile, with users able to navigate the digital cities by tilting and moving their mobile devices in different directions.