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Direct Marketing
Driver's School: The Ramp Lesson
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In Buenos Aires, Argentina, not everyone respects the ramps for the disabled. As one of the most important Driving Schools we decided to do something about it.VML identified streets that registered more of these parking violations. We waited until cars parked blocking the ramps and when the owners left their cars: Juan María Nimo, an athlete with different capacities and ex motocross champion, jumped over those cars with his wheelchair. Once Juan María made the jumps we left the vehicles owners a sticker with a QR code stuck on the door. While scanning the code they got surprised to see what we have done over their car and could learn the message of the campaign: Respect the ramps. Driver’s School.
Copywriters: Pancho Esposito, Franco Echevarría, Cheko Jovanovich, Juan Manuel Fombella Related |
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