Outdoor ad: The Art of Shaving: Barber Spa 4

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When men think of The Art of Shaving, they associate the brand with high-end grooming products, but don’t realize they also offer a grooming service inside the stores, called The Barber Spa®. Highly-skilled Master Barbers deliver a masculine, luxurious experience men want, and a facial style they’ll love. To help men discover this untapped service, BBDO New York created an in-store campaign that brings to life the real experience -- where Master Barbers use their skilled hands, professional shaving instruments, and pure essential oils to leave clients well-groomed and utterly relaxed.