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Audi: Audi TT Brochure Hack


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The Audi TT is the first model to feature the revolutionary Virtual Cockpit. The task for Razorfish Berlin: inspire customers with this futuristic feature. The challenge: do it with the conventional sales brochure. The Audi TT brochure hack an augmented touch based journey through the Virtual Cockpit. Using conductive print, the brochure becomes a smart surface, letting you explore every aspect of the Virtual Cockpit.
Credits Other credits

Motion Graphics: Henrik Oestergaard

Software Developer: Marco Koeppel

Concept Developer: Anna Dressler

Junior Concept Developer: Fay Kornmeier

Account Director: Caren Erhardt

Project management: Tobias Hering

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