2015 Auckland Writers Festival: Monday

The New Zealand Book Council and Colenso have come together again to promote the 2015 Auckland Writers Festival with Well Written Weather, a radio campaign that celebrates the power of good writing. In partnership with The Radio Network, the campaign replaced ordinary weather reports on a number of Auckland’s most popular stations, with a forecast that brought the day’s weather to life through the power of good writing. A new spot was written each night using the next day’s forecast as inspiration. Then it was broadcast during morning rush hour and throughout the day, at times that people would usually hear the normal if slightly uninspiring weather forecast.