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Outdoor

Shine: 2


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In New Zealand, domestic violence is a generational problem. Almost 85% of all abusers, have at some point been a victim themselves. Shine, NZs largest domestic abuse charity, needed to bring this to the public’s attention and ask for their help. To do that, we used the power of a single poster, which placed side by side, demonstrated the sad reality of our problem.
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Media Planner/Buyer: Duncan Timlin

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