Dom Bosco Community Center: Eyes

Description
------------------------------------
Dom Bosco Community Center is a huge Social Project and has been around for 25 years, supporting abandoned poor brazilian kids and giving them some hope. Our idea was to create an appealing and strong visual. Something that would really stand out. Since the strategy was to show how the abandoned children see the world, and how hard it actually is for them, big scared eyes in black and white seemed to be a good way to go.

Creative Commentary
------------------------------------
The style evolved along the way, during the art direction process. The type and crop too. We, all the time, just wanted to make it as strong as possible.