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Coca-Cola: Grandma
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When we see an older woman, we might think she is fragile, shut away, lonely, dependent, weak and limited... It takes a few seconds to build a prejudice. That’s why Coca-Cola wants to encourage people to take an extra second to break it down, to really get to know the person and discover the stories behind each of them. Without prejudice, we make a happier world. Agency: The Cyranos McCann, Barcelona.
Managing Director: Federico Duberti
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