Lionel Messi’s tears are distilled and turned into chocolate bars of Sweet Victory and Bitter Defeat in a new film for EA SPORTS FIFA 15. For players and spectators alike, football … read morecan trigger all extremes of emotions. Especially towards the end of the season when the stakes are high and emotions drive teams forward to a victorious end or their ultimate demise. Marking the end of the season and celebrating FIFA 15, a new online film captures the emotions of football so players can not only feel the game, but also (virtually) taste it. Created by Wieden+Kennedy Amsterdam, the 90-second film sees Lionel Messi’s tears of joy and tears of despair collected and transformed into ‘The Bitter-Sweet Taste of Football’ – a dual chocolate bar with one side of Sweet Victory and one of Bitter Defeat.
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