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BMW 3 Series: 1998
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To celebrate the 40th anniversary of the beloved BMW 3 Series and the launch of the latest model, FCB Inferno has created a striking outdoor and print campaign that will be seen across high-profile sites nationally. BMW has produced six generations of the best-selling model, which are paid tribute in individual executions. The art direction has been crafted to pay heavy reference to each era, with typography, the angle of the car and colour palate all evoking a strong sense of nostalgia; be it the hacienda tones of the 90s dance music age, or the minimalist whites of the 00s. The copy reflects the passion that 3 Series drivers have had for the car over the years. For each generation’s pivotal cultural moments, the innovations of each generation of 3 Series is seen as equally meaningful. Lines include ‘1975 - A new movie inspires nightmares about the open water. A new car inspires dreams about the open road’, ‘1982 - Interest rates at 14% in the UK. Drag reduced by 15% on the BMW 3 Series’ and ‘1990. The Germans win on penalties. And aerodynamic design’.
Photographer– Mark Bramley Related |
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