TV ad: Alzheimer's Society: Gone

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For the first time ever, Alzheimer’s Society is running an advertising campaign to make people more aware of the Society and how we can support people affected by dementia. Our research shows us that many people still believe that dementia is a normal part of getting old and the main symptom is loss of memory. However, the TV ad featuring a typical family sitting down to a Sunday lunch, shows how isolating it can be for someone with dementia, even as part of a warm and loving family. Agency: Fallon, London.