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Go Player: Challenge Pack
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GO PLAYER decided to use a unique way to get to their main target: sports lovers. Our solution was to create a GO PLAYER Challenge Pack: a series of bottles with specially designed caps. On every cap, there is a number indicating the strength needed to open it. The larger the number, the more power required to open up the bottle. We placed these special packs on top of the dumbbell racks in gyms. Now even opening a bottle of drink can be a real challenge. Agency: FCB Shanghai.
Account Director: Valerie Auyoung |
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