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Don Giulio Salumeria, Moscow: Hiding Ad


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Agency The 23, Krasnogorsk has created this "Hiding Ad" to promote Don Giulio Salumeria, a shop which sells original Italian foods in the middle of Moscow. During the ban of beef, pork and cheese from the European Union. The "Hiding Ad" was used to advertise those foods on a billboard that changed depending on who was approaching it.
Credits Other credits

Marketing Director: Anna Ipatova

Technology Director: Alexander Selifonov

Account Supervisor: Vera Kriulets

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