Volkswagen: WOLKSWAGEN

People love to be the first to notice problems (online especially). All we did was just hope they would pick up our fake mistake in writing Volkswagen as #Wolkswagen.The idea was to use the visibility of a football match opposing France to Brasil in Paris. 6 Millions viewers, 80.000 spectators, and many many social media users helped us win the moment .Catch peoples attention by making an typo mistake on advertising around the stadium. Use the fact that live stunts don’t allow for fact checking and hope that people would really believe this wasnt intentional !Agency DDB Paris
First half :
- LEDs with a mistake in the Volkswagen name (ie. Wolkswagen)
Second half for the reveal :
- New LEDs revealing the fake fail
- TV sponsoring to « reassure » the 6 Millions TV viewers
- Twitter + Facebook to connect with all our unaware key influencers (7500 tweets in 90 minutes)
- And many many phone calls to explain (and calm down) VW executives not aware of the stunt !