Mars’ Royal Canin Pet Food: Retrievers, 30sec

DDB New York's new brand campaign for Mars'Royal Canin Pet Food Brand, titled Details Matter, which is slated to break this week. The fully integrated program, including TV, Print, and Digital, is DDB New York's first work with Royal Canin since winning the account in March 2014. The campaign also marks Royal Canin's first communications initiative directly targeting consumers. For over 40 years