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CNA: Hello Pizza
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There's nothing like on-the-job training. That's why advertising agency FCB Brasil teamed up with Bella Vista Pizzeria, a Culver City, CA-based pizza parlor, to help students at the CNA Language School gain real-world, English speaking experiences."Hello Pizza" is the agency's second campaign for CNA that virtually connects Brazilian students with native English speakers. The first effort, called "Speaking Exchange," connected students with senior citizens over the internet a video has now been viewed more than 1.5 million times.
CNA Language School and FCB Brasil have again found a way to connect students with native speakers using the power of technology. When a patron calls to order a pizza from Bella Vista Pizzeria, they're connected with a CNA student sitting in a classroom in Brazil. Guided by their instructors, these students take orders and chitchat. The longer those ordering pizzas stay on the phone, the bigger discount they receive on their order.A win-win, indeed.
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