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There's nothing like on-the-job training. That's why advertising agency FCB Brasil teamed up with Bella Vista Pizzeria, a Culver City, CA-based pizza parlor, to help students at the … read moreCNA Language School gain real-world, English speaking experiences."Hello Pizza" is the agency's second campaign for CNA that virtually connects Brazilian students with native English speakers. The first effort, called "Speaking Exchange," connected students with senior citizens over the internet a video has now been viewed more than 1.5 million times.
CNA Language School and FCB Brasil have again found a way to connect students with native speakers using the power of technology. When a patron calls to order a pizza from Bella Vista Pizzeria, they're connected with a CNA student sitting in a classroom in Brazil. Guided by their instructors, these students take orders and chitchat. The longer those ordering pizzas stay on the phone, the bigger discount they receive on their order.A win-win, indeed.
read less...CREATIVE TECHNOLOGIST: Márcio Bueno
Digital Production: Bolha
Project Manager: Lia D’Amico and Suelen Mariano
Information Technology VP: Gerson Lupatini
Account: Mauro Silveira, Alec Cocchiaro, Pedro Führer, Diogo Braga and Thiago Figueiredo
Planner: Raphael Barreto, Frederico Steinhoff, Alice Alcântara and Stephanie Day.
Media: Alexandre Ugadim, Cris Omura, Rafael Amaral, Monica Oliveira, Aline Lins and Camila Oliveira
RTV: Charles Nobili and Ricardo Magozo
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