Eskinol: Eskinol Wattpad

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• Category Cosmetics & toiletries
• URL http://www.wattpad.com/story/24258795-face-the-day
• Client Unilever
• Agency Lowe Philippines, Makati City
• Production Lowe Philippines
• Country Philippines
• Uploaded 27 May, 2015

• 
  Chief Creative Officer
  Leigh Reyes
• 
  Executive Creative Director
  Abi Aquino
• 
  Creative Director
  Roman Carlo Olivarez
• 
  Producer
  Joey De Guzman
• 
  Assoc Creative Director
  Tina Araneta
• 
  Copywriter
  Isa Natividad
• 
  Copywriter
  Owel Alvero
• 
  Art Director
  Abigail Montana
• 
  Art Director
  Martin Flordeliza
• 
  Art Director
  Bjay Gomez
• 
  Art Director
  Margarita Salvador
• 
  Business Director
  Nina Cruz
• 
  Senior Account Director
  Tricia Kiocho
• 
  Senior Account Manager
  Dea Dobadilla

Unilever Philippines partnered with Wattpad, an online publishing platform with 30 million readers worldwide and 5 million readers in the Philippines. Through Wattpad, Unilever brand Eskinol published a hit online novel for teens that broke records in both sales and consumer engagement. This pioneering project helped Eskinol, a 70-year old facial cleanser for teens, connect with its market in a fresh and engaging way.



UNILEVER PHILIPPINES

Brand Managers: Jonathan Pua, Julian Gollayan

Assistant Brand Manager: Lauren Tanganco



LOWE PHILIPPINES

President/CCO: Leigh Reyes

Creative Director: Roman Carlo Olivarez

Associate Creative Director: Tina Araneta

Art Director: Abigail Montana

Art Director: Bjay Gomez

Art Director: Margarita Salvador

Art Director: Martin Flordeliza

Copywriter: Isa Natividad

Copywriter: Owel Alvero

Business Unit Director: Niña Cruz

Management Supervisor: Tricia Kiocho

Senior Account Manager: Dea Bobadilla

Operations Support Head: Noemi Zamora

Producer: Joey de Guzman



MINDSHARE PHILIPPINES

Digital Associate: Stephanie King

Campaign Manager: Rosanie Cudala



SHOESTRING PRODUCTIONS

Executive Producers: Sandra Artadi, Nikki Puyat

Director: Joel Bohol