Heel Foundation: Save the Causes

The causes of the world are in danger: feminism, education, the fight against cancer, AIDS, Ebola, obesity, child abuse, people and animal trafficking; and many more, could become hopeless causes if we do not stop climate change. One cause to save the remaining causes. Under this premise, FCB Mexico and the Heel Foundation, have launched a digital campaign to present the Foundation, its work and initiatives that range from cleaning ocean shorelines to photo exhibits to raise people awareness.

Heel’s mission is to promote a changing culture towards new lifestyles resulting in lower environmental impact in different areas. However, the focus of this campaign is on climate change due the unavoidable threat it represents, which has positioned it at the top of the world agenda.