Breast Cancer Care WA: Labels

Get hands on. A hooter of a campaign from The Brand Agency, Perth and Eardrum. When it comes to breasts, there are some words that women just don’t want to hear. The campaign features a series of candid conversations that juxtapose everyday Australian vernacular about breasts with more serious descriptors. With an equal mix of humour and pathos, the campaign encourages women to get hands on with their breasts.