MTV Global Warming: Globe

Description
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Picasso Pictures’ hottest new directorial signing ubik, have just completed this beautiful short film for MTV to help raise awareness of the effects of global warming. Using a canny combination of live action and animation, this stunning piece demonstrates how if we don’t do something soon to cut carbon emissions it’ll be too late to save our planet.
ubik’s concept is realised by an illuminated globe spinning on its access in what looks like a classroom environment. As the globe rotates, fluffy white clouds start to form and orbit around it, increasing in number with each rotation. We then see aeroplanes emerge from the horizon and fly slowly around the globe; cars gradually appear, driving across the face of the globe, a few at first but then in greater and greater numbers; oil-rigs erect themselves in the world’s oceans. This over population and congestion continues as more and more cars, planes, truck, oil-rigs and pylons, cover the globe. The sky becomes clogged with a mass of thicker pollution-filled clouds. It becomes apparent that the planet can’t take any more as the bulb illuminating the globe begins to flickers. It eventually gives one last dying flicker and loses all power. The room and the globe are plunged into darkness. We cut to a clock on the wall, counting down the days to the point of no return. The over-riding message of the film is time is running out - if we don’t do something now, in 10 years time it will be too late to save our planet. This simple yet dramatic message is enriched by the melancholic strains of Shady Bard.

Creative Commentary
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ubik director, Steve Dalton, commented: 'We wanted to make something that illustrated the issue without being overly doom-laden. The idea was to go to the opposite end of the spectrum from showing filthy, oil soaked evil machinery chewing up the world and its resources. Hence the classroom and toy-like objects, to highlight the fact that its the younger generation who will have to deal with the consequences of inaction.'