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Ambient
Grillimaisteri: Eau de Grill
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The supermarket chain Lidl combined two completely opposite worlds – food and the beauty industry – to promote the upcoming barbecuing season in a unique way. The perfume “Eau de Grill” is a smoky fragrance crafted by a famous Finnish perfumer Max Perttula. The launch event, advertising and packaging were loyal to the beauty industry's way of doing things.
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