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Long Live NY: Organ Donor, 2
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New York ranks last in the United States in the percentage of residents that are registered organ donors. Even more unfortunately, New York ranks 3rd in the country in residents that are waiting for a life saving organ transplant. So we need to do something to reverse those stats: one New Yorker at a time. The goal of these posters, running in NYC subways, is to let New Yorkers see the positive results of signing up to become an organ donor. Agency: Y&R New York.
Art Producer: Cindy Pardy Related |
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