Birchbox: "There's a Better Way"

Beauty on your own terms. That’s the Birchbox way to experience beauty. It’s also the Birchbox way of doing business. Since 2010, Katia Beauchamp and Hayley Barna, founders of Birchbox, have taken a very non-traditional approach to building a beauty brand. . Launching June 1, the new "There’s a Better Way" campaign, created by agency partner Resource/Ammirati, celebrates the very personalized beauty experience Birchbox gives to its one-million plus subscribers.