natia gogia: Beer 34: Statue Just For Loving Beer

Introducing the first statues a brand put up for its customers right in the middle of the city. These guys didn’t invent anything, or win any wars. We’re honoring them just because they love beer too much.
34 - the first Georgian craft beer - wanted to reach beer fanatics - special people who can appreciate a special taste. That’s why we launched 34 with a shocking price tag - 34 Laris a bottle. In other words, it was 20 times more expensive than it’s supposed to be.
In five days, we tracked the first heroes to buy 34 and crafted their personal statues. Just as the price went down to an affordable level, we revealed new local landmarks as a surprise to honor the people who love beer.