TV ad: The Honest Company: Transparent

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The Honest Company was created in 2012 to give parents access to non-toxic, eco-friendly, effective and beautiful family products that don't break the bank.

For its latest, The Honest Company tapped Venice, CA-based Zambezi to produce a TV commercial to help launch its “Lifestyle” line-up of cleaning products. Honest cleaning products are the most transparent cleaners on the market: the bottles are clear, the cleaning liquid is clear, and equally -- the company is always clear with customers about how safe they are.

Titled, “Transparent,” the TV spot takes us on the journey of a young girl with X-Ray powers.

Category Household, garden & pets
URL https://www.youtube.com/watch?v=x_WvKwjdyeA
Client The Honest Company
Agency Zambezi
Production FLIGHT PR
Country United States of America
Uploaded 4 June, 2015

Credits

Director
Ric Cantor
Executive Creative Director
Josh DiMarcantonio
Assoc Creative Director
ben george
Assoc Creative Director
Nick Rodgers
Exec Agency Producer
Alex Cohn
Executive Producer
Kevin Byrne
Executive Producer
Dan Duffy

Other credits

Founder, CEO: Chris Raih

Senior Producer: Nathan Nowak

Managing Director: Pete Brown

Communications Director: Nicole Bush

Account Executive: Nicole Younger

Designer: Briana Espinosa

Production Company: Hungry Man

Executive Producer: Mino Jarjoura

Executive Producer: Nancy Hacohen

Producer: James Kadonoff

Production Supervisor: Nora Resnick

Editing House: Zambezi

Editor: Ling Ly

Asst Editor: Paul Oh

Composer: Claire George (track title: Hummingway)

Sound Design and Mix: Lime Studios

Color Correction: Apache Color

The Honest Company: Transparent

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