Outdoor ad: The Suntory Hall: SuntoryHall: The Glassical Instrument for the Glassical Concert

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Top 6: June 10th 2015

The 'Suntory Hall' in Tokyo is a world-class concert hall run by Suntory, global alcoholic beverage and food company. It is well known to produce some of the most beautifully balanced sounds in the world. However with the aging of audience, the Hall needed to appeal a far younger audience. "The Glassical Instrument" was designed to let the audience to experience its beautiful sound with a less classical approach.We created an unique musical instrument, “The Glassical Instrument”, with a glass, liquid and seemless musical note-shaped ice cube perfectly crafted using a patented Japanese technology "Ice Mold".Agency: Ogilvy & Mather Japan

Category Other
URL https://www.youtube.com/watch?v=-XREgdG7N7U
Client The Suntory Hall
Agency Ogilvy & Mather Japan
Country Japan
Uploaded 5 June, 2015

Credits

Chief Creative Officer
Ajab Samrai
Creative Director
Masato Mitsudera
Art Director
Akihiko Ono
Copywriter
Shinichiro Fukushima
Planner
Yasushi Arikawa

Other credits

Client：Suntory Holdings Limited

CD： Hideo Kato (Suntory Business Expert Limited)

CD： Kiyoshi Oomori (SUN-AD Company Limited)

CP： Shizuka Masuno (Suntory Business Expert Limited)

CP： Ayaka Taniguchi (Suntory Business Expert Limited)

Agency：Ogilvy & Mather Japan (O&M) / Geometory Global Japan (GGJ)

CCO： Ajab Samrai (O&M)

CD： Masato Mitsudera (Head of Creative of GGJ)

PL： Yasushi Arikawa

AD： Akihiko Ono

C： Shinichiro Fukushima

MD： Masahiro Saito

AD： Koichi Maeda

AE： Ai Shimomura

Production：TOKYO / TAIYOKIKAKU

Pr： Kazushige Fujie, Hidekatsu Nagasawa

PM： Toshiaki Fujishima, Tomoko Morishige, Ryusuke Yoshida

Dir： Eiji Tanigawa

Ca： Senzo Ueno

Lig： Masachio Nishida

Art： Etsuko Akiba

Sound Design：invisible designs lab

Music：audioforce