A musical satire on the future of air travel in India, powered by an Instant Energy drink.
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Once upon a time in the near future, an airplane lands in the … read moremiddle of a playground in small town India and runs out of energy. The driver turns the ignition but the engine stutters and does not start. The standing and sitting passengers refuse to budge. The conductor whistles out to the teenagers who were playing cricket earlier and offers them cool drinks, if they push the plane. Instantly, we see the boys bursting with instant energy, as they push the plane together and their instant energy is transferred onto the plane. The driver trips the gear and the plane starts and takes off as the boys cheer with their brand new energy boosters. We see the wheel of energy made by Tata Gluco Plus energy drinks.
Blame it on #INSTAENERGY from TATA GLUCO PLUS. The instant energy drink. Made in India.
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THE PUSH START : Hundreds of Buses, Trains, Trucks and Cars break down often in small town India and the passengers get off or bystanders push the vehicle for the driver to trip the gears and self start the vehicle. We used this common every day experience and added a mad instant energy twist.
What if an airplane or passenger airbus were to replace the buses on ground as the new mode of public transport in the near future ? And what if an energy drink were to save the day, by boosting the energy levels of the push starters to push an airplane and start it. Blame it on #INSTAENERGY from Tata Gluco Plus. The instant energy drink, Made in India.
MUSICAL NOTES : The sound is engineered to shift gears into higher energy levels along with the introduction of the instant energy drink and accelerating post the push start of the airplane, bringing alive the idea of instant energy instantly.
The track is from a popular eighties television serial called The Malgudi Days. The new track is a re-energised adaptation of the original by the son of the original music director.
ALL INDIA ON AN AIRPLANE : The Casting Reel
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How would you cast for a film that features a 100 characters including passengers, driver, conductor and small town youth, all made to fit in an airplane. We spread the net far and wide to ensure that each of the 100 characters would represent as many cultural, language, folk costume, profession and class backgrounds. If we were to choose one character from every state in India, every different language in India, every cultural landscape across India, we did and put them all on board the Airobus. We also cast 02 popular local comedians to play the role of conductor and driver and chose the most comic screen test results to ensure that the audience sees this film as a satire on the future but identifies with every character in the airbus.
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