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Record Newspaper: Neymar
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The most professional amateur championship ever.
Explanation – Record is a daily sports newspaper, and is now promoting a football tournament for amateur teams. It will be professionally organized and will have full coverage just like a pro championship. So, we did a press campaign with pro football players erupting from the inside of anonymous silhouettes, challenging the amateur players to show the professional player that is in them. The result is the most professional amateur championship ever.
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