Museum of Life + Science: Poop

To interest moms and grandmoms in bringing their kids to the Museum of Life & Science, a print and OOH campaign from Immortology presents fun science facts in a kid-friendly format. Kids can imagine themselves balancing a car on their head, leaping over dozens of junked autos, or, trusting in kids' unending fascination with poop, finding their way through the deep woods via dog do.