Outdoor ad: National Geographic Kids Magazine: Octopus

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Kids used to spend their days playing outside and discovering all that nature has to offer. These days they spend their lives glued to their phones.
As far they're concerned the natural world consists of a bunch of Emojis.
We needed to remind parents that 'Nature has more to offer'.
So FoxP2 Cape Town took the Emoji language and used it show just how inferior the digital world is when compared to the vast array of species that exist in the real world.