LG G4 Mobile: Smell the Difference

With a back dressed in genuine leather, LG elevates the smartphone to accessory. Now all the innovation isn't hidden inside the casing. It's on the outside and a real sensation for your fingers and nose. To reflect the originality of the new LG G4, M&C Saatchi Stockholm created a unique leather ad. Because to really appreciate the new leather-encased LG G4, you need to feel that soft leather. And smell it. And now, with this print ad, you can.