Seth & Riley's Garage: How Not To Watch Annoying Ads like This One

The campaign for Seth & Riley's Garage will be launched online globally. Seth & Riley’s Garage is part of the Carlsberg group. The beverage, which has an ABV of 4.6%, is aimed at people aged 25 and over, who are seeking something different from their alcoholic drinks. Its immediately obvious, laidback brand persona, perfectly balanced bittersweet taste and rustic appearance clearly differentiate it from its competitors. The campaign was developed by Duval Guillaume and produced by Made In Brussels with Jan Boon as director.