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Co-operative Food: Pop In
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The campaign from Leo Burnett London is a response to the changing ways that people are shopping - With many moving away from the big weekly shop, and in turn shopping for little, but more frequently. With so many stores in the UK, The Co-operative is perfectly placed to embrace this trend and it was from this insight that the line, 'Little. Often. Co-op' was born.
Planner (creative agency): Justin Clouder/ Max Keane Related |
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