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SBT do Bem: Warnings impossible to ignore


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Every smoker ignores the warnings about cigarette smoking. Roberto is one of them. One day he went to buy cigarettes, but what he found was as surprising as emotional. Watch this real experiment by the Brazilian TV company SBT. Visit www.sbt.com.br/semtabaco to create your own warning.Agency:Publicis, Brasil
Other credits

Client: TVSBT

Product: SBT do Bem

Agency: Publicis Brasil

Title: Advertências Impossíveis de Ignorar

Creative Direction: Hugo Rodrigues, Kevin Zung, Antônio Correa, Luis Felipe Figueiredo

Art Direction: Vitor Hildebrand

Copywriter: Felipe “Fefito” Barbosa

Briefing: Thaís Azevedo, Carol Poppi

Media: Andréa Veronezi, Raquel Mattoso, Karina Lima

PR: Paula Ganem e Rebeca Serpa

RTVC: Tato Bono e Camila Ximenes

Art Buyer: Selma Momosse

Production: CentoeOnze Filmes

Film Direction: Marcelo Presotto

Photografy Direction: Guilherme Ribeiro e Thiago Antonovas

Post-Production: Marcelo Presotto e CentoeOnze Filmes

Finalizing: Marcelo Presotto e CentoeOnze Filmes

Sound Production: ENoise

Client approval: Glen Valente, Priscila Stoliar, Daniela Martins, Renan Carvalho

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