HSBC: Lift

Running a business is about more than just the numbers , it's about people and human ambition. To encapsulate this, Grey, London has created a film depicting one man's journey, from the launch of his company in 1974 up until the present day, and tells the story of everything he's experienced in between: the up-and-down, four-decade journey of a business, from start-up to multinational corporation.