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Iarnrod Eireann: Urban Travel Dictionary - Mobile-Phoney
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We coined some new words in this suite of fun print ads for Iarnrod Eireann (Irish Rail). The concept was designed to get people to reflect on social behaviour and #GiveUpYourSeat to those in need.
Marketing Team: Stephen Murray, Paul O' Kelly, Charlotte Tucker Related
Iarnrod Eireann: Urban Travel Dictionary - Snoofing
Publicis, Dublin 
Iarnrod Eireann: Urban Travel Dictionary - Frummaging
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