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Ambient
Ultimate Finger Challenge Business Card: Ultimate Finger Challenge
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Mario Yamasaki, one of the most famous and respected MMA referees in the world, found a creative way to introduce himself. And something very simple became something with tremendous impact: his business card. The referee now distributes the "Ultimate Finger Challenge,"a business card that is, at the same time, a thumb war game and an effective introduction for Mario Yamasaki. Now, in addition to having all of his contact information, people who receive his business card are guaranteed to have some fun. The idea, created and developed by DM9DDB, included an unprecedented partnership with Oca Comunicacao, Mario Yamasaki’s press agency, and the Dogs Can Fly video production company. The action’s video case, directed by Jabuka.
Editor: Fred Sekkel |
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