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AA Insurance: We've Seen It All
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Lost keys at a naturist camp. Diplomat's car skewered by bollards in Whitehall. Wrong fuel in a 'push me-pull you' car with two 'fronts'. Rising tide around an ice cream van. German armoured carrier gone kaput in a WWII reenactment. In its 110-year history, AA patrols have seen it all… These quirky call-outs, based on true stories, are among those featured in the AA's new multi-million advertising campaign, created by adam&eveDDB. Aimed at showing the depth, breadth, expertise and quality of service offered by AA patrols, the 'We've seen it all' campaign encompasses TV and radio advertising and is part of the largest marketing investment by the AA in more than a decade.
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