HomeStart Finance: HomeStart Portraits

When a young person makes the decision to buy their first home, it should be an exciting time. After all, a home is one of the biggest assets anyone will ever have. The problem is, when they go through the traditional channel of a bank, they will inevitably be presented with a series of barriers. The high deposit and upfront costs banks charge mean a young person could be saving for a really long time before they can even get their home loan it's a pretty frustrating position to be in.

We wanted to show young people a cautionary tale of just how long sticking with the banks could take and let them know that with less upfront fees and a much smaller deposit, HomeStart can get them in to their own place sooner.

During a busy lunch hour on North Terrace, our portrait artist offered passers-by free caricatures while they waited. Unbeknownst to each subject, our artist drew them as much older versions of themselves, demonstrating that they could be waiting forever to own their own home.

We captured all the big reveals and amazing reactions from our subjects and our HomeStart staff were on hand to let them know HomeStart is the smarter option.