Interactive ad: Mini: #MINITOSPACE

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Top 6: July 8th 2015

MINI were launching their first ever 5 door model, the all new MINI Hatch and needed a campaign that would draw as much talkability and hype as possible from a very small budget.Our main restraint was not having a vehicle available for the launch date. Gloo@ogilvy, South Africa focused on 1 simple insight, that the 5 doors of the new MINI created more interior SPACE for our target audience.With that in mind, we asked ourselves, what better way could we launch this new model than to physically launch the first ever MINI into space! With the release of a teaser and reveal video and with typical MINI sense of humor, we revealed the fact that we launched a 3D printed miniature scale replica and not a full size car.