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A heart-shaped railroad brings new life to Helsinki Region: A heart-shaped railroad brings new life to Helsinki Region


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A heart-shaped railroad brings new life to Helsinki RegionHelsinki Region Transport is about to open the Ring Rail Line, a major public transportation improvement. It connects both central Helsinki to the airport and several suburbs to each other. Coincidentally, the shape of the track resembles a heart.
Advertising agency 358 and illustrator Jing Zhang teamed up to remind people about the opening of the service. The illustration was also the basis for a Game of Thrones -esque animated spot. It was narrated by the Finnish veteran actress Seela Sella and produced by Woodpecker Film.

https://www.youtube.com/watch?v=6Qquzeo6SLg
Credits Other credits

Illustrator: Jing Zhang / Pekka Finland



Pablo Steffa



Production Company: Woodpecker Film



Director: Pete Veijalainen



Producer: Hannu Kalliolahti



Additional credits:



Mari Flink, Director of Communications and Marketing



Sami Jokivirta, ‪CRM & Marketing Manager



Kaarina Kivimäki, Marketing coordinator

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